Photo - Tikoo
57189

Tikoo

Launch of a full-scale Marketplace for the Israeli market

Israel
Market: Internet and IT, Computers, office equipment, Trade, Services, Another
Stage of the project: Prototype or product is ready

Date of last change: 18.05.2022
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Idea

The project aims to launch a full-scale Marketplace in the Israeli market. At the moment there is no full-fledged E-commerce solution in Israel. We are ready to implement this project.

Current Status

The project is still under development. But to launch and popularize it, it needs finance.

Market

MARKET-AUDIENCE:
The entire audience of sites, taking into account the intersections – 6 873 037 people. Over 81% of the population are active Internet users 67% of Israelis buy goods on domestic online platforms.
The popularity of online shopping in the Israeli region is growing rapidly. According to statistics from bezeq.co.il, in 2021 the number of people making purchases on the Internet will reach five million. The online format for purchasing goods and various products is most often chosen by people aged 35 to 44 with high purchasing power. The average Israeli user will spend $122 online by 2022.
As for the composition of the audience of online buyers, the following features can be noted here:
- In the 16-24 age group, female buyers outnumber male buyers;
- All other age groups are dominated by men;
- Most online shoppers are in the 35-44 age group.
Israel is one of the richest countries in terms of middle income. The local market can be considered one of the most promising.
Israel is geographically diverse in a relatively small area. There is a high level of Internet penetration here. Today, about 81% of the population uses the Internet. This is almost 7 million users. The very high level of Internet penetration provides great potential for online business development. The penetration rate continues to rise.
The structure of the Internet audience in the country today looks like this:
- 90% of the population is between the ages of 13 and 17
- 71% of the population is between the ages of 18 and 50
- 56% of the population is over 50

Problem or Opportunity

The main problem - there is no full-fledged Marketplace in Israel.

Problem for B2C:
- No database of ratings for online stores
- Isnt understending where and from whom you can buy goods you need
- Single platform with product reviews

For B2B:
- Expensive search ending advertising
- Expensive development your own resourcse and there promotion
- Lack or poor online selling tool

Solution (product or service)

Marketplace launch! A unifed service for the searchand purchase for goods,a platformfor additional sales of thestores themselves.
Features for B2C:
- order tracking
- Product comparison
- Stores rating
- Product Reviews
- Convenience of purchase
- Purchase history
- Direct communication with the store
Features for B2B:
- Additional advertising Channel
- Direct work of the manufacturer with the web-site
- Diect communication with the buyer
- Providing a Resource for the sale of your goods
- Self-control prices
- Uniform database of Orders
- No commission

Competitors

COMPETITORS
1. zap - flaws:
no options - Convenience of purchase, Order Tracking, Direct communication with the store
2. ksp - flaws:
no options - Stores rating, Product Reviews, Direct communication with the store
3. wisebuy - flaws:
no options - Convenience of purchase, Order Tracking, Purchase history
, Direct communication with the store
4. ivory - flaws:
no options - Stores rating, Product Reviews, Order Tracking, Direct communication with the store

Advantages or differentiators

TiKoo is developed taking into account the specifics and context of the Israeli market. It takes into account the standard features of the Marketplace, which are not considered in competitors' projects, and also adds new elements, which have been developed based on our experience in developing similar projects.
The exception - payment through the site, as it carries increased taxation in Israel and its own specifics of registering a company. This point, we bypass the functional processing of Orders by stores through a personal account with the ability to specify different payment options for delivery or pickup.

Translated with www.DeepL.com/Translator (free version)

Finance

Revenue & Margin:
- Development of a Complete (with all the features) Marketplace + Global Marketing Company
- Monetization + launch of new Monetization tools + Target Audience Expansion
- Strategic partnership
- Launch of a new product - a mobile application, flea markets, templates for websites from Tikoo

Unit Economy
Two key metrics for unit economics :
1.
LTV: CAC ratio:
for the year for B2B
LTV - 12k $
CAC – 200$
Total LTV:CAC ratio - 34
2.
Contribution Margin:
1 Client for 1 year- 12к$
Expenses – 6к$
Profit – 6к$

Business model

For this type of project model contains the following components:
- Subscriptions
- Advertising model
- Freemium
- Payment for accomodation
- Partnership programs (Shop advertising, Banner advertising, advertising Products)

Money will be spent on

Investment is needed to refine the functional part of the project, but first and foremost it is the creation of a unique UX\UI.
The main part of the investment will be spent on marketing and popularization of TiKoo project so that people would have no questions about where to go when they need to buy something. The investment will also be needed to scale up the project's functionality, create a section for selling second-hand goods and offering Services. Including the creation of a mobile app.

Offer for investor

This issue is discussed individually after communication.

Risks

At the moment, the main risk is that someone will get ahead of us and launch a similar project before we do. According to our interviews and research, even though online shopping rates are high, most users do not know where to go for a purchase and turn as a rule to Facebook. And stores have a problem with launching online sales because of the high price of developing such projects in the local market and the even higher cost of website promotion.

Translated with www.DeepL.com/Translator (free version)

Incubation/Acceleration programs accomplishment

We are just at the beginning of our journey and are just now beginning to explore different programs

Won the competition and other awards

We are just at the beginning of our journey and are just now beginning to explore different programs

Photos

Photo 1 - Launch of a full-scale Marketplace for the Israeli market
Photo 2 - Launch of a full-scale Marketplace for the Israeli market
Photo 3 - Launch of a full-scale Marketplace for the Israeli market
Photo 4 - Launch of a full-scale Marketplace for the Israeli market
Photo 5 - Launch of a full-scale Marketplace for the Israeli market
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video