Photo - forYou
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forYou

Belarus, Minsk Region
Market: Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 20.10.2021
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Idea

forYou - a mobile app for a skincare routine that allows users to significantly reduce the time and financial costs of visiting beauty and dermatological consultations.

Current Status

Over 75k - Active Users
App rating 4.7 - 400 reviews in 4 month
200K+ organic Android downloads
Ranked "Top 3" Beauty Apps on Google Play
Everage revenue for last month from B2C - 1500 USD
Monthly growth 30%

Problem or Opportunity

Femtech is growing each year, and you can see that in the presentation. We found research about the global market of facial cosmetics and dermatology and cosmetology salons. Also, we research our competitors, so there are no full-featured multi-applications on the market that can cover the entire niche of beauty and skincare.
As for the customers in Europe and the US, a beautician visit price starts at $100 per hour; a dermatologist can cost around $400 per hour in the UK, with 4-8 month waiting time.

Solution (product or service)

A multi-mobile app that will combine a personal approach in beauty procedures and tips(facial massage) with the use of Augmented Reality.

High-quality content from health and beauty experts(articles).

Personal treatment, and courses from practitioners in cosmetology and dermatology.

And certified skin conditions identification - Artificial Intelligence to identify additional dermatological and cosmetic skin problems, as well as to recognize other skin tones. (in future)

The App will be able to cover all users' beauty and skincare needs.

Business model

B2C - InApp subscription model
B2B - partnerships with resellers and cosmetics manufacturers (in testing)
B2B - partnership with clinics and beauty salons

Targeting - Google Ads, Facebook Ads
300$ every month sends on targeting
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