Many studies prove the influence of air quality inside the car on the performance and health of the driver. Reduced productivity can lead to accidents on the road. We offer the development of a sensor system and a cloud analysis of internal air quality data in a car to increase driver productivity and reduce accident risks.
Current Status
Currenly an MVP is ready. We have a working hardware and software solutions. We need further development of MVP and its integration with a system of injection and stabilization of the gas mixture. Current TRL is 5. There were no sales or clients at the moment.
Market
The automotive safety system market is estimated to be USD 82.80 Billion in 2017 and is projected to grow to 169.46 Billion by 2025, at a CAGR of 9.36% during the forecast period.
The increasing demand for a safe, efficient, and convenient driving experience and stringent safety regulations across the globe are driving the market for automotive safety system.
Automotive HVAC System Market is expected to garner $22.8 billion by 2022, registering a CAGR of 8.9% during the forecast period 2016-2022. Heating, ventilation, and air conditioning (HVAC) system in a vehicle is used for controlling the internal temperature of the vehicle cabin. It includes three subsystems, namely, heating, cooling, and air conditioning, that work together to provide purified air to the vehicle cabin, ensuring thermal comfort to drivers and passengers. It controls the air temperature, inspects the moisture content in the air, and eliminates excessive humidity from the circulating air. Well-established companies, such as Audi, Mercedes, and BMW, focus on customized and consumer-friendly HVAC systems. For instance, the BMW 6 Series supports automatic air conditioning, including air distribution for driver and passengers, fogging sensor, and automatic climate control system.
Problem or Opportunity
The problem of a high level of accidents on highways is relevant for all countries. According to the WHO, more than 1.2 million people die on roads around the world every year. The main solutions for minimizing accidents are usually conducted in the field of improving the safety of the car (belts, airbags, frame, etc.). However, very little attention is paid to the quality of the internal air in the car, which affects the driver's attention and performance. The most interested clients are drivers with kids and drivers-professionals who interested in accident chance minimization. In high density car area and tunnels they will gain a tool that refresh an air in a car reducing chances of drowsiness and distraction.
Solution (product or service)
We offer the installation of IAQ sensors and a cloud-based data analysis system (NB-IoT) with a system of injection and stabilization of the gas mixture for internal air quality in the car to increase driver productivity and reduce accident risks. Using various air quality sensors (CO2, CO, NOx, SOx, VOC, etc.), it is possible to analyze the quality of the environment in the car and make a prediction about the impact on the driver's productivity, attention and health, which in turn affects the safety of the traffic situation. Then a system of inject gas mixture for breathing and stabilize the quality of an air inside a car.
Competitors
eCanary. Currently stopped start up
https://www.indiegogo.com/projects/ecanary-in-car-air-quality-monitor-phone-charger--2#/
CO2Mini Indoor Air Quality Monitor
https://www.co2meter.com/blogs/news/23987521-high-co2-levels-in-your-car
3M portable gas detectors
https://gasdetection.3m.com/en/gas-detectors-portable
There is no other strong competitors. HVAC manufacturers are considered to be at partners side rather than being competitors.
Advantages or differentiators
We meet the need for security
Control and creation of environmental conditions that ensure the maximum speed of information processing and decision-making by the driver of a vehicle.
Modern SaaS platform for productivity and health evaluation.
Gas mixturing and injection system that brings fresh air in a car.
Unique set of sensors
Consequently:
- Reduction of accidents on the roads due to adjusted air quality parameters in the car;
- Reducing the health risks for professional drivers.
Finance
- sale of the sensor;
- SaaS productivity analyst - 10% of the purchased device;
- SaaS analyst of health risks - 10% of the purchased device;
- sale of the system of gas mixture regulation in the passenger compartment.
- Sale of the franchise on the installation of the system of gas mixture regulation in the passenger compartment
Retail sale 250 $
We expect to produce 100 pcs in 2019, 1000 in 2020, 10000 by 2025
Business model
Key Partners:
Mobile operators
On the data service
Nokia IMPACT
Huawei OceanConnet
By sales
Sellers of family cars (manufacturers)
Marketplaces of auto gadgets
Gadget Stores for HLS
Sales channels (funnel): Buyers - All drivers- Family Drivers -Female Drivers - women drivers with children
The most effective sales channel B2BB2C are auto parts stores, auto-cars and family car manufacturers.
Income streams
- sale of the sensor;
- SaaS productivity analyst - 10% of the purchased device;
- SaaS analyst of health risks - 10%;
- sale of the system of gas mixture regulation in the passenger compartment
- Sale of a franchise for the installation of a system for the regulation of the gas mixture in the passenger compartment
The market for security systems for cars is projected from USD 82.80 billion in 2017 to 169.46 billion by 2025, with a CAGR of 9.36% during the period under review.
Cost structure:
Production of devices
Data analytics service (mathematical models)
Data Storage Service
Marketing and Sales
Customer Service
Minimization of costs is possible when manufacturing large quantities of devices
Money will be spent on
Construction of a full MVP (including the system of injection and stabilization of the gas mixture), as well as testing and marketing (participation in exhibitions and conferences).
Offer for investor
We offer 10% of the startup to investor who brings 100.000.
Technical impossibility of installation of gas injection system in a vehicle.
Technical complexity of installation of gas injection system in a vehicle for customer of service companies.
Reduction of sales due to high end cost for full eqipment set (sensors, SaaS, gas injector).
Incubation/Acceleration programs accomplishment
There were no participation in programs with this idea.