Financing of the development team, sales department and department see.
Now the budget for the development team is about 2000 dollars (designer, layout designer, backend developer, front-end developer, sales manager, videographer and smm-specialist). By the standards of the local market these are average wages, but the problem is that if we are going to grow it would be very good to increase the wage fund in order to further motivate the employees to remain in our project. Because leaving one of these employees can have a fairly negative impact on the rate of growth of the project.
My proposal is to increase the wage fund by half.
Sales department:
To effectively promote the product, we need an army of sales managers, who from our office will be able to communicate our product to potential advertisers. Our vision is 1 sales manager for 10-15 million people. This sales manager should be free to speak the local language and navigate the local advertising market.
Our vision is 20 sales managers on a remote basis within local markets. The base salary is $ 500, the rest is bonuses or fines when sales plans are not executed.
Department of smm:
Each national market needs official pages in social networks, videohosting in the native language. Our vision is 1 national market - 1 smm manager in the office or on a remote basis. The average salary is $ 600 (differentiated depending on the market). Our vision - 9 national markets initially: Ukraine, Germany, France, Great Britain, Canada, Israel, Belarus, Russian Federation, Kazakhstan.
The sales manager who exists now can continue to work with the Ukrainian market or retrain to a moderator, since as soon as the flow of advertisers goes we will need supervisory specialists.
Also in the near future we will need a QA specialist (tester) for a better product. At the moment, the functions of the tester were performed in part by each member of the team.
Financing Plan:
1st month:
Increase s / n team 4000 dollars
The search for sales managers 1000 ($ 50 per manager)
Search for CMM managers 450 ($ 50 per manager)
Office Content $ 150
Budget for creating video content $ 200
Organization of communication $ 50 (ip telephony, task tracker)
Maintenance of server capacities and communications $ 50
---> 6350
2nd month:
Budget s / p development team 4000 dollars
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Maintenance of server capacities and communications $ 50
Office Content $ 150
Video Content Creation $ 200
The budget for organizing the whole team meeting is $ 12,500
---> 31400
/ **
* At this stage, we expect to receive the first applications
* advertisers
** /
3rd month:
Budget s / p development team 4000 dollars
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 600
Budget for digital advertising campaigns 400 dollars
Maintenance of server capacities and communications $ 100
Office Content $ 150
Creation of video content $ 250
---> 20000
/ **
* At this stage, we expect to receive a constant stream of applications
* advertisers
** /
4th month:
Budget s / p development team 4000 dollars
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 700
Budget for digital advertising campaigns $ 450
Maintenance of server capacities and communications $ 150
Office Content $ 150
Creating video content $ 300
---> 20250
5th month:
Budget s / p development team 4000 dollars
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 800
Budget for digital advertising campaigns 500 dollars
Server capacity and communications content $ 200
Office Content $ 150
Creation of video content 350 dollars
---> 20500
6th month:
Budget s / p development team 4000 dollars
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 900
Budget for digital advertising campaigns 600 dollars
Server capacity and communications content $ 200
Office Content $ 150
Video Content Creation $ 400
---> 20750
/ **
* At this stage, we expect to achieve break-even
* for the current month. Those. investment at this stage should
* to cease.
** /
7th month:
Budget s / p development team $ 5,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 1,100
Budget for digital advertising campaigns $ 700
Maintenance of server capacities and communications $ 300
Office Content $ 150
Creation of video content $ 450
---> 22700
8th month:
Budget s / p development team $ 5,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 1,300
Budget for digital advertising campaigns $ 800
Server capacity and communications content $ 400
Office Content $ 150
Creating video content $ 500
---> 23150
9th month:
Budget s / p development team $ 5,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns 1500 dollars
Budget for digital advertising campaigns 900 dollars
Server capacity and communications content $ 400
Office Content $ 150
Video Content Creation $ 550
---> 23500
/ **
* At this stage, we expect a return on investment for
* 1-6 months of investment
** /
10th month:
Budget s / n development team $ 6,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns 1,900 dollars
Budget for digital advertising campaigns $ 1100
Maintenance of server capacities and communications $ 500
Office Content $ 150
Video Content Creation $ 200
---> 24850
11th month:
Budget s / n development team $ 6,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 2,300
Budget for digital advertising campaigns $ 1,300
Maintenance of server capacities and communications $ 150
Office maintenance $ 600
Creating video content $ 600
---> 25950
12th month:
Budget s / n development team $ 6,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 2,700
Budget for digital advertising campaigns 1500 dollars
Server capacity and communications content $ 700
Office Content $ 150
Video Content Creation $ 650
---> 26700
13th month:
Budget s / n development team $ 6,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 3,100
Budget for digital advertising campaigns $ 1700
Server capacity and communications content $ 800
Office Content $ 150
Creating video content $ 700
---> 27450
14th month:
Budget s / n development team $ 6,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 3,500
Budget for digital advertising campaigns 1,900 dollars
Server capacity and communications content $ 900
Office Content $ 150
Creating video content $ 750
---> 28200
15th month:
Budget s / n development team $ 6,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 3,900
Budget for digital advertising campaigns $ 2,100
Maintenance of server capacity and communication 1000 dollars
Office Content $ 150
Creating video content $ 800
---> 28950
/ **
* At this stage, we expect to reach a breakeven point.
* Ie. from 16 months after the start of the investment, we expect
* start paying out dividends.
** /